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CtrlMovie® Logo

Participative movies for international audiences.

Experience

The ultimate combination of film and game.

Multioptional stories

Multioptional stories

Totally cinematic

Totally cinematic

Seamless playback

Seamless playback


CtrlMovie is a novel interactive movie format. It gives filmmakers the tools to tell multi-optional stories in a truly cinematic way. The audience gets to make decisions on behalf of the main character and is thrilled to see the consequences of their choices unfold on screen seamlessly without a noticeable gap or edit.

The film never stops. No decision is still an action. The viewers are under the same time pressure as the protagonist, together as a group of people in theatres, or individually on an iPad.

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Divider III – Departure


 

 

 

 

 

 

 

 

 

 

 

 

 

Demo video

Get a feel for the CtrlMovie experience.

 

«Late Shift» is the first feature-length production in the novel interactive movie format CtrlMovie. «Late Shift» is now available on the Apple App Store, on AppleTV and launches across selected cinemas in Spring 2016.

Please find more information here.

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Divider IV – Watch


 

 

 

 

 

 

 

 

 

 

 

 

 

Platforms

CtrlMovie can be featured on various platforms.

iOS & Android

CtrlMovie was originally conceived for handheld, touch-enabled devices and comes to the audience as a stand-alone mobile app. It runs on iOS and Android and can be internationally distributed via Apple’s App Store and Google Play.

To meet the mobile user’s consumption habits, your movie comes in chapter-like episodes. You can promote your CtrlMovie by offering the app and a first episode for free and monetize the download of further episodes by in-app purchases.

Cinema

CtrlMovie also offers a participative event-cinema experience. Let the cinema audience decide! The audience’s mobile devices, a mobile website and high-speed wifi enable majority votes.

With such interactive screenings you will not just offer the audiences (and cinema operators) a spectacular experience, but you’ll also have a powerful tool at hand to promote your CtrlMovie. As with any “conventional” movie, you’ll be able to be present it at film festivals and do your PR work.

Visualisation of Lateshift on iOS-Devices

IPTV & HTML5

We’re currently working on making CtrlMovie run both for IPTV (set top boxes for digital TV) and for HTML5 for web-based play. Don’t hesitate to contact us, if you have needs in this regard. We would love to shift this upwards on our list of priorities.

Linear version

Don’t forget: you can always create a conventional linear version of your CtrlMovie. Simply stick to one of the many possible storylines and you’re ready for all conventional distribution channels, be it cinema, TV, VoD or DVD.

 

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Platform II Cinema


 

 

 

 

 

 

 

 

 

 

 

 

 

Features

What CtrlMovie allows you to do.

Buttons

Buttons

Display buttons during playback to allow the user to influence the story.

Dynamic Jump Actions

Dynamic Jump Actions

Flexibly jump between segments – at an exact timecode, in a time frame or triggered by user actions.

Swipe Mode

Swipe Mode

Allow users to look around in the film by panning the image with swipe gestures.

Animated Mask

Animated Mask

Make objects in the film tappable with unlimited numbers of animated masks.

Variables

Variables

Store user decisions in variables to retrieve them later for a delayed effect on the story.

Expressions

Expressions

Use short java scripts to evaluate former actions of the user and to influence the storyline.

Separate Audio

Separate Audio

Add multiple audio tracks independent from the video segments and jump actions.

Dynamic Overlays

Dynamic Overlays

Use the advantage of displaying browser windows and other interactive elements on top of the movie during playback.

Subtitles

Subtitles

Easily add subtitles to support a wider audience.

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Divider V – Crowbar


 

 

 

 

 

 

 

 

 

 

 

 

 

Filmmakers

A format from filmmakers for filmmakers.

CtrlMovie primarily addresses professional filmmakers (authors, directors, producers), who are fascinated by multi-optional narratives and storytelling and would like to create their own cinematic content. We offer a proven technological solution, which works on various platforms and opens promising new distribution channels. Our business is based on a licencing model, in which you obtain all needed tools and support for free and in return give us a negotiable share of your project’s revenues.

We also offer tailor-made solutions for advertising and marketing professionals, who would like to create branded entertainment content with CtrlMovie.

Expertise

We can help you to develop capturing, coherent and practicable narratives for the multioptional CtrlMovie format and consult you in setting up your project’s development, production and distribution.

Tools

The free authoring tool is a great help to get your own CtrlMovie ready for publishing. A user-friendly interface allows you to compile your audio, video and code elements into the multioptional format. With a series of unique features, you’ll be able to create a whole new experience for your audience.

Authoringtool MacPro

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Authoring Tool Background


 

 

 

 

 

 

 

 

 

 

 

 

 

About

Filmmakers and entrepreneurs by passion.

The founders and executives behind CtrlMovie have their backgrounds in filmmaking, advertising and IT. They first joined forces at the Swiss advertising and film production company &Söhne. The basic idea of CtrlMovie was born during their search for new ways to entertain audiences with branded content. CtrlMovie soon proved to have the potential for much more, namely to add a new dimension to cinematic movies.

CtrlMovie AG was founded in the beginning of 2014 with the purpose to promote the new format for all interested filmmakers. Together with &Söhne, the company is producing the first feature-length CtrlMovie «Late Shift».

 

Baptiste Planche

Baptiste Planche

Chief Executive Officer

Tobias Weber

Tobias Weber

Chief Technological
& Creative Officer

Ivo Braunschweiler

Ivo Braunschweiler

Chairman of the Board
& Investor Relations

Caroline Feder

Caroline Feder

Associate Producer

Angelo Colaninno

Angelo Colaninno

Junior Marketing Manager

Contact

Don't be shy.
We will be happy to assist you with your own content.





CtrlMovie AG

Kantonsstrasse 3, 6246 Altishofen, Switzerland

Email address: welcome@ctrlmovie.com
Phone:  +41 62 550 53 35


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