CtrlMovie is a novel interactive movie format. It gives filmmakers the tools to tell multi-optional stories in a truly cinematic way. The audience gets to make decisions on behalf of the main character and is thrilled to see the consequences of their choices unfold on screen seamlessly without a noticeable gap or edit.
The film never stops. No decision is still an action. The viewers are under the same time pressure as the protagonist, together as a group of people in theatres, or individually on an iPad.
CtrlMovies can be presented in movie theatres for a collective audience-collaborative experience. Let the cinema audience decide! The audience’s smart devices, the CtrlMovie app and a local WiFi enable decisions based on majority votes.
For home entertainment, CtrlMovies can be distributed on AppleTV, which supports both single and multiplayer modes. Further PS4, Xbox One and Steam (PC and Mac) are supported distribution channels.
CtrlMovie is also available on iOS. To meet the mobile user’s consumption habits, your movie comes in chapter-like episodes.
Support for Android based devices will be added shortly.
Don’t forget: you can always create a conventional linear version of your CtrlMovie. Simply stick to one of the many possible storylines and you’re ready for all conventional distribution channels, be it cinema, TV, VoD or DVD.
Display buttons during playback to allow the user to influence the story.
Flexibly jump between segments – at an exact timecode, in a time frame or triggered by user actions.
Allow users to look around in the film by panning the image with swipe gestures.
Make objects in the film tappable with unlimited numbers of animated masks.
Store user decisions in variables to retrieve them later for a delayed effect on the story.
Use short java scripts to evaluate former actions of the user and to influence the storyline.
Add multiple audio tracks independent from the video segments and jump actions.
Use the advantage of displaying browser windows and other interactive elements on top of the movie during playback.
Easily add subtitles to support a wider audience.
CtrlMovie is driven by people with a passion for filmmaking and technology. They have their backgrounds in production, directing, post-production, marketing and of course software development.
CtrlMovie AG was founded in the beginning of 2014 with the purpose of creating a standard for participative filmed entertainment – from the biggest to the smallest screens alike.