“Slay Day,” a next-generation interactive horror film that puts audiences in control of who lives and dies, is heading for a wide theatrical release across approximately 1,000 interactive screens throughout North America on Feb. 12, 2027. That coincides with the Super Bowl, Valentine’s Day and Presidents’ Day mega-holiday weekend, a distribution plan that was revealed at CinemaCon during the CtrlMovie presentation to motion picture theatre owners and operators. The company says it will be one of the first-ever, large-scale rollouts of an interactive film.
The company has wider ambitions. Paramount has two interactive CtrlMovie projects in development: “Girl Crazy,” a “seat-of-your-pants” psychological thriller, and “Alice Is Missing,” a “whodunnit” that is based on a role-playing board game of the same name. CtrlMovie also revealed in their CinemaCon presentation on Wednesday morning that they have an upcoming interactive feature film called “Nightmare Manor,” which will be shooting this summer. It’s the story of two sisters who fight for survival on opposite sides of the same cursed walls — one trapped inside Nightmare Manor, the other desperately trying to get back in.
You are in control. You make the decisions. You write the story. CtrlMovie’s fully patented and seamless technology combines the realism and production values of film with the interactivity of a videogame to create an exhilarating entertainment experience that is qualitatively distinct.
CtrlMovie is the only interactive technology that is playable theatrically as a collaborative experience. Using a simple voting system on your phone, you can make key decisions during a screening and change the outcome of the story.
To participate in a screening, download the CtrlMovie app.
No platform or system is too big or too small for the CtrlMovie experience. From gaming systems to streaming hardware, CtrlMovie can easily integrate into any home distribution platform. With the click of a button a CtrlMovie project can be published on mobile devices, home entertainment, and in movie theaters around the world.
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